From Pro-Dater to the Richest Man of the World – The Bezos Formula

Since March 2018 leads Jeff Bezos the Forbes list of the richest people. Not only does Bezos have the world’s thickest wallet, runs his own Blue Origin space program, owns The Washington Post, which serves him in the fierce trench warfare with President Trump but Jeff Bezos can also boast about his steep career as a ‘professional dater’.

At a certain point I was sort of a professional dater

How did that happen? Bezos is known for leaving nothing to chance and systematically tackling everything in life.

One of his former partners [1] describes his extreme stubbornness and excessive system obsession as follows: “If Jeff wants something, he bites like a hungry dog bites a bone and does not let go until he got it. He develops methods, formulas and programs. He approaches the problem again and again from different angles and does not exclude any solution until he has tested it himself.”

At the age of 27, Bezos, still single, decided it was high time to find a wife. Whether he behaved like a hungry dog back then, remains an open question / remains a mystery. No woman seems to have complained. Anyway, during those years he developed his strategy of Women Flow.

Women Flow does not mean to conquer as many women as possible (see the cockatoo in our animal encyclopedia). Rather, the word describes Bezos’ strategy to create as many situations as possible in which he could meet a potential partner.

Firstly, he tried dance lessons. But the resulting Women Flow was more like a sad stream than like a raging river. Therefore, he asked his friends to look up for promissing women and arrange him some Blind Dates. His stipulation was that the future wife would have to be rich. To be more specific – rich in ideas. Bezos described his idea of ingenuity as follows:

She would have to be able to free me from a prison in the Third World.

But no serial jailbreaker could simply be found. All attempts to pair Bezos with one of his dates failed.

Today, the Amazon boss laughs about it and can only benefit from the experience:

It was a lot of fun. The more dates I had, the better I became in it.

Bezos has finally found the love of his life at work. Jeff and MacKenzie met eachother back in 1992 when the Princeton graduate applied for the position as a research assistant at the New York hedge fund firm D.E. Shaw. At the interview she came across Jeff Bezos.

After MacKenzie got the job, they became office neighbors. MacKenzie fell in love with Jeff’s famous laugh. “All day I have listened to this fabulous laugh from the neighboring office. How is it possible not to fall in love with this laughter!? ”

Bezos, as befits a former computer science student, realized late that she was attracted to him. Even when it became obvious that there was an attraction between them, neither one of them had wanted to say anything. Finally, MacKenzie took the first step. She invited Jeff for lunch.

The rest is history. 3 months later engagement, 12 months later wedding. After the slow start, there has been no hesitation and no lost time in Bezos family.

So what can you, dear reader and date seeker, learn from the richest man’s love story?

• Whoever doesn’t try, doesn’t get a date either
• Whoever dares to date more, gains in more self-confidence and makes better experiences
• Dates can be planned systematically
• The best dates are often spontaneous and unforeseen
• Laughter wins hearts

If you want to learn how to use the Krypton Systems for more efficient date planing, be sure to read this article: The End of Information Asymmetry.

[1] The Everything Store: Jeff Bezos and the Age of Amazon, Brad Stone, Link zu Amazon